For the Love of the Infographic


There is nothing as visually content-satisfying as a good infographic.

A relevant infographic can touch hit all four E’s. It can excite, educate, provide product experience, and engage the consumer. When a marketer delivers the four E’s it’s similar to a chef hitting every flavor note on a foodie’s palate.

Good content is not a shot-in-the-dark proposition. Solid content creation comes from an understanding of consumers served by a company’s products. Communication through content–that is relevant to these consumers–meets needs when it provides specific answers in an engaging manner. The visually engaging infographic is a focused package that hits all content marketing requirements. reports the Infographics are shared three times more often than any other visual content. If it’s worth a share, relevant data is communicated in a relevant context.

Many design services offer starter templates to hook social media marketers on the practice of creating content experiences through the visual infographic.

Five criterion of solid content creation are highlighted below.

Providing relevant content must function as a strategic initiative. Quality not quantity; every piece must meet high relevancy requirements. Resist the urge to fill space with watered-down content. Rand Fishkin suggests maximizing human resources so that they’re concentrated performing big content such as mini-sites, videos, and interactive infographics.

Growing search traffic must include SEO sensitive content creation. Working strategically through content creation promotes search effectiveness. After identifying keywords and phrases that drive most traffic to a company site, content can be created to support those high-frequency searches. Because this methodology forces a high standard of content creation, it can only benefit a company’s content marketing and SEO results according to Neil Patel.

Storytelling is the hallmark of relevant content creation. Heidi Cohen’s blog details the benchmarks of engaging storytelling;  “Using a hook to pull in readers, ensuring every story you tell has a beginning, middle and end and delivering an ending that’s worthy of the build-up used throughout the story.”

Connecting data with documents in, “innovative and meaningful,” ways offers ease and builds fluidity from consumer to product information. Scott Abel advocates combating fatigue through harnessing new ideas, techniques, and tools through interactive data visualization. This relevancy and engagement focused content creation offers opportunities—through modality—for pleasant/enjoyable connection with data.

Answering the 30 top questions the target audience if most interested in, is a primary value offering. Barry Feldman promotes eliminating brainstorming efforts determining an audience’s content desires. Through strategic creation of content (blogs, posts, videos, etc.) pertaining to those 30 questions, the consumer receives answers to questions that may be delaying or prohibiting their purchase. Providing answers thoroughly demonstrates commitment to value delivery.

Where Does Coffee Come From interactive infographic example hits all five criterion:

Consider this contribution. All of the best visual engagement content for social media can be contained in an interactive infographic.

Infographia could grow to become the most powerful visual content marketing tool.


The 4 E’s of successful social media marketing are displayed through the visual–infographic–marketing of these examples.

The 4 E’s come to life through the visual infographic.

Excite and Educate the consumer, Provide a product and/or service Experience, and Engage the consumer thereby beginning a relationship and growing existing relationships.




2 thoughts on “For the Love of the Infographic

  1. Wow! Awesome infographics. Visual content is becoming so important within the marketing world. When you are able to “see” what you will be reading about, it makes everything easier!

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