Marketers are intimately familiar with the practice of millennials–and younger target markets–to speak in visuals. These visuals are communication shorthand for those engaged and utilizing mobile and social media.
This Letterbox infographic offers a sampling of a young person’s social media exposure. Suggesting that the average teen experiences 10 hours and 45 minutes of social media–across platforms–per day. This complex and a bit concerning picture points to how marketers may use social media channel to converse with millennials and teens in a positive manner.
The commonality across platforms is the visual component of conversation.
Socialmediatoday.com reports that the most millenials and teens demonstrate that the most popular social media platforms are Facebook, Instagram, and Snapchat.
Adweek.com shares a study the boils down social marketing strategy to this group to Six steps. Following these steps will naturally lead to a visual marketing experience similar to the manner in which this group communicates through social media. This visual marketing is most effective in infographic form.
“The Yahoo/DigitasLBi/Razorfish/Tumblr study included a list of tips for content marketers trying to reach this dream demo:
1. Set the mood. Give them a repository for a particular emotion, or bond over a universal human experience.
2. Help them escape by giving them a glimpse of the good life, inspiring them, and “reinforcing the millennial values of embracing life and finding happiness along the off-roaded path to adulthood.”
3. Fuel creativity and play with absurdist mash-ups, artistic installations and carefully curated memes that are the tight fit for a brand’s attributes.
4. Spotlight pop culture, especially using nostalgia nods, superfandom and celebrity musings.
5. Help them succeed with how-tos, lifehacks and any content experience that makes them feel smarter.
6. Help them discover things and see topics in a new light, which “taps into millennials’ desire for discovery.”
Beyond the marketing of brands, infographics realize success in generations millennial and younger because they can function as educational tools, inspirational tools, build social awareness, and promote advocacy.
Inspirational infographic example.
Educational infographic example.
Advocacy infographic example.
Educational and inspirational infographic examples create opportunities for teens to visually digest information at their own pace. This conveyance of message offers opportunities for greater investment in the material because the reader is allowed to return to the message at their convenience.
Difficult subject matter becomes less stigmatizing and more digestible through the infographic modality.