Featured image from http://www.Ubudu.com
The micro-location environment stage is set, hardware is placed, and consumers are entering the scene.
How do marketers leverage these direct communication opportunities?
Offer marketing that’s personal.
Image from Alex Senn’s LinkedIn article https://www.linkedin.com/pulse/10-retailers-using-beacons-right-how-can-do-better-alex-senn
Offer marketing that delights, engages, and entertains.
Offer marketing that offers relevant value.
Call customer to action and refine what works.
Infographic created by choice loans on http://www.marketingtechblog.com