Leveraging Proximity

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Featured image from http://www.Ubudu.com

The micro-location environment stage is set, hardware is placed, and consumers are entering the scene.

How do marketers leverage these direct communication opportunities?

Offer marketing that’s personal.

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Image from Alex Senn’s LinkedIn article https://www.linkedin.com/pulse/10-retailers-using-beacons-right-how-can-do-better-alex-senn

Offer marketing that delights, engages, and entertains.

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Offer marketing that offers relevant value.

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Call customer to action and refine what works.

 

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Infographic created by choice loans on http://www.marketingtechblog.com
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