Leveraging Proximity

Featured image from http://www.Ubudu.com

The micro-location environment stage is set, hardware is placed, and consumers are entering the scene.

How do marketers leverage these direct communication opportunities?

Offer marketing that’s personal.


Image from Alex Senn’s LinkedIn article https://www.linkedin.com/pulse/10-retailers-using-beacons-right-how-can-do-better-alex-senn

Offer marketing that delights, engages, and entertains.


Offer marketing that offers relevant value.

screen1136x1136 nn

Call customer to action and refine what works.


Infographic created by choice loans on http://www.marketingtechblog.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s