Social Media Content – Blog Style, Form, and Function

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Navigation through the internet of things unlocks the internet of thought. There is no one-stop shopping, but a fluid transition from one style, form, and/or functional piece of content to the other.

We view, select, read, reflect, and act based on what we think our ingestion of the literary material will do for us and what our absorption of said material has done for us.

The blog modality offers a quick, satisfying hit to match needs and moods; narrative (from poignant to inspirational,) humor (including everything from bawdy humor to sardonic witticisms), informative (DIY to comprehensive research), and persuasive (running the gamete from awareness-building to the political.)

What needs do you satisfy with a quick 400-word blog?


Humans crave a good story as discussed in this blogs’s section on storytelling as the supreme engagement device.

A blog narrative does not have a beginning, middle, and an end as a traditional story demands. Instead, a blog narrative provides the threads and preliminary framework of a story with an open-ended knowledge that the story will evolve as others enter the conversation it (blog) inspires. The reader–in the reading–becomes at least a minimally invested player in the narrative. At most, the reader becomes an integral player in the continuing chapters of the saga.


In her blog, “How to Write Better Using Humor,” Author Leigh Anne Jasheway encourages the use of humor–as a device to gain connection–with nearly any subject matter, “Sociologists, linguists and biologists say that our ability to laugh and desire to do so isn’t all fun and games, but actually serves two essential life functions: to bond with members of our “tribe,” and to lessen tension and anxiety.

As a communication tool, effective use of humor can humanize you, cementing your bond with readers. It can also help your work stand out in a crowded market.

And as advertising studies have shown, humor enhances how much we like what we’re reading and how well we remember it afterward.”



Informative blogs can scratch the itch when we want to know and when we need to know. Rule one of an engaging blog from entrepreneur Roger Bryan’s Huffpost Business piece on quality content creation,  “The content should provide valuable and useful information to the reader. It should teach them at least one or two things or answer at least one question they have.” Mr. Bryan dovetails information with qualities of interest and relevance, “The content must be relevant to the niche, business, or company that it’s being written about. In addition to this, it must also be relevant to the audience it’s being written for.”


Persuasive blogs hit the mark when we want to feel connected, inspired, involved, and potent.  A good persuasive blog shares relevant information with the reader while inspiring action through physical connectivity, the internet of things, and the internet of thought.

What will your blog choices do for you today?